Client: JoyRide Cycling + Fitness

We remember the day well, meeting with the JoyRide owners discussing their vision of taking on the fitness scene well before it exploded. While we were already experienced designers, we were just forming a niche in fitness and excited to take on the responsibility of building this pioneer brand from the ground up. 

Fast forward to today, 6 studio locations and 40 custom classes later (including cycling, barre, HiiT and many more), the strong brand we created for JoyRide is recognizable industry-wide and still very relevant. We have a proud and humble moment when reminded that the logo we designed is tattooed on the bodies of their fabulous owners. 

In December 2018, we launched JoyRide’s current cutting-edge website, which is the third website we’ve created for them since their onset. We’re thrilled to be part of the JoyRide family and their ongoing evolution and success.

Launch Site →

Who they are:

Connecticut-based fitness studios offering a multitude of high-quality classes


4 studios in Connecticut, 2 in Texas and expanding!


  • Logo Designs
  • content strategy
  • Website design & development
  • Mariana Tek Integration
  • E-mail Design & Development
  • Stationery system
  • Advertisement Design
  • Marketing Materials
  • Merchandise Design
  • Social Media Graphics
  • Investor Presentations

Photo Credit: Kyle Norton
Jenni and her team are creative dynamos. They instantly understood our vision for the JoyRide brand and helped develop a killer logo that truly captured our vibe and purpose. Solmark subsequently helped redesign our website to be cutting edge, user friendly and responsive. They anticipate our needs and always have forward-thinking solutions. In addition, they’re fun to work with. Bottom line - Jenni and Solmark Creative have been an integral part in the success of the JoyRide brand.
— Amy Hochhauser, Co-Founder and CEO, JoyRide Cycling + Fitness

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