New Definition Health jumped on the telehealth train at the right time and Solmark helped them establish a standout brand and online presence.
They wanted their brand to feel modern, trustworthy and backed by science without looking holistic or typical in the field of healthcare. The logomark we created is an elegant play on the ruler-around-the-waist concept that typically symbolizes weight loss. The snake like “ruler” also represents the snakes in The Caduceus, the trusted medical symbol in the US.
We rounded out New Definition Health's brand by designing their stationery system, print materials and website, which serves as the entry point to scheduling services and ultimately redefining ones health, body and life.
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