Opening soon, The Printing House Hotel, Tapestry Collection by Hilton, honors Nashville's vibrant heritage and rich history in the printing industry. While building on the existing logo, we crafted an expanded visual identity, developing the brand guidelines, typographical treatments, color palette, and patterns. These design elements tell a story that bridges Nashville's storied past with a vision of modern luxury.
The stylized block 'P' logomark draws inspiration from classic letterpress fonts, symbolizing the hotel’s deep connection to Nashville's rich printing heritage. As part of the overall brand identity, this distinctive mark offers guests a look into the city’s history, reimagined for today's traveler.
Working on The Printing House Hotel brand meant paying close attention to every detail, from custom wayfinding to uniquely designed tote bags and key cards. Each touchpoint was created with purpose, reflecting the essence of the hotel.
