Client: GoStride

GoStride came to us with a unique challenge. Already a popular workout in Europe, GoStride needed a fresh new brand identity to attract the fitness-savvy American consumer who is already hyper-aware of dozens of other pre-existing popular fitness studios. We were tasked with helping GoStride introduce their featured piece of equipment, the strider, to U.S. audiences, so that’s where we took our inspiration for the logo. The twin parallel lines in the new logo design symbolize the design of the strider, the upright posture of the workout, the momentum and the movement of the machine. Introducing consumers to not only a new business but also a new concept is particularly challenging (BRING IT ON!), and we were thrilled when the owners of GoStride told us we nailed it.

Who they are:

A new total-body, standup group fitness concept


  • Logo Design
  • Content Strategy
  • Microsite Design & Development
  • Website Design & Development
  • Zingfit full integration
  • Email Design & Development
  • Business Card Design
  • Marketing Materials
  • Merchandise Design
  • Photography
  • social media graphics


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