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Client: Mini Melanie

Taking on Mini Melanie as a client forced us to break from the wellness industry to indulge in chocolate truffles, cakes and unique desserts (stop twisting our arm!). Melanie, the founder came to us with a great need to rebrand as their baking business was growing at an exponential rate and gaining both nationwide and local recognition. 

We created the new and improved Mini Melanie brand, drawing inspiration from the sweets and their iconic drip design and trendy vibe. In addition to a new logo and website rebuild, we collaborated with their packaging vendor to come up with a concept that best showcased the sweets that are just as beautiful as they are delicious. After nailing the functionality, we wrapped the box in a custom pattern that succeeds in making the chocolates fly off the shelves of high-end, gourmet shops.

Launch Site →

Who they are:

Bakery specializing in mini confections that are as delicious as they are lovely to look at

LOCATION:

Brooklyn, New York
Ships nationwide

SERVICES:

  • Logo Design
  • Identity System
  • Package Design
  • Stationery Design
  • Marketing Materials
  • Photo Editing
  • Shopify Web Design & Development

Photo Credit: Natalie Lauren Photography
 
 
 
 
Jenni and her team have been essential to my company’s success. They were able to conceptualize the right branding direction we needed to go in to take my small business to the big leagues. From logo to website design to our signature chocolate truffle packaging, the response to our new look from customers and press was overwhelmingly enthusiastic and continues to be. We are thrilled with our rebrand from head to toe by JSD/Solmark Creative.
— Melanie Moss, Founder & Pastry Chef, Mini Melanie
 
 
 
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