Marisa Wayne envisioned a place that would promote a positive and welcoming local community with a shared interest in both physical fitness and philanthropy. GritCycle quickly succeeded in just that from the moment they opened their doors and to this day almost every class results in a sought-after waiting list.
Marisa and her team looked towards us to create a brand that honored the legacy of her well-known father, actor John Wayne, hence the logo’s eye-patch shape and name “GRIT”, in addition to feeling happy, fresh, high-end and cycle-centric.
Who they are:
Duo of boutique indoor cycling studios promoting health, happiness, community and philanthropy
Costa Mesa, California
Monarch Beach, California
- Logo Design
- Stationery System
- Microsite Design & Development
- Website Design & Development
- zingfit Full Integration
- Event Logo Design